Vibrant colors, bold patterns, and a love for New Orleans coffee. This rebrand of Folgers Coffee brings you energy just by looking at the packaging. The yellow, red and blue hues are reminiscent to the classic colors of the Folders brand. Inspired by Folger’s New Orleans origin, the gargoyle logo represents the popular mythical creature as they oversee the morning sun, a reminder to rise before the day. This bright and intriguing packaging is sure to wake you up! 
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